STUDY REPORT OF US MARKET PREPARED BY M/S. DUN & BRADSTREET

 

Methodology

 

Dun & Bradstreet has prepared this market study report for exports of MMF textiles to the USA based on analysis of data collated from UN Comtrade. The report was prepared after analysing data pertaining to US imports of MMF textiles, in terms of value, volume and unit value realisation.

 

The study has brought forth insightful trends, which would be of particular interest and help to exporters of MMF textiles.

 

US - The world’s largest market for textile products

 

The US remains the world’s leading consumer of textile products (fabric, yarns and made-ups) importing around US$ 72 bn worth of textiles and apparel in 2002 and US$ 77 bn worth of these products in 2003. Of these, apparel imports accounted for around US$ 57 bn in 2002 while textile imports accounted for around US$ 15 bn. For 2003, US imports of apparel and textiles were US$ 61 bn and US$ 16 bn respectively.

 

Of the above, US imports of MMF textiles¨ were US$ 1.9 bn in 2003. Made-ups accounted for the largest share of US imports of MMF textile products in 2003 with a share of nearly 57.3%, followed by fabrics with around 30.6% and yarn with around 12%. In 1998, fabrics accounted for the largest percentage of US MMF textile imports with a share of around 54.2%, followed by made-ups with 26.6% and yarn with around 19%. This is an indication of the declining processing activity taking place in the US textile industry and the increased reliance on finished MMF textile products.  Due to this, a growing portion of the domestic demand is being increasingly met through imports, as is evidenced by the rising import penetration ratios. The integration of quotas into the Agreement of Textiles and Clothing of the WTO till date has taken place primarily in the made-ups segment because of which they currently account for the largest share in the total MMF textile imports.

 

Integration of Quotas in Phase 3

The integration of quotas under the MMF textile imports into the US has been back loaded, with the entire integration taking place in the last two phases. The total US MMF textile import market under quotas in 2003 was 61% in terms of value and 59% in terms of volume. Post phase 3 integration of quotas, the US market for MMF textiles has surged by 47% in value terms and by 59% in terms of volume, with China being the major beneficiary.

Opportunities for Indian MMF textile firms

 

Yarn

US imports of MMF yarn stood at US$ 227.8 mn in 2003, with NAFTA countries dominating the market with a share of almost 37%. India is an insignificant player in this market with a share of less than 1%. Although 55% of the yarn imports remains to be integrated, it is not likely to present many opportunities for Indian exporters post quota removal as the market is dominated by the NAFTA countries and is likely to remain as such even after complete elimination of quotas.

 

Fabrics

US imports of MMF fabrics have hovered in the range of US$ 559 mn to US$ 654 mn during 1998-2003, with Taiwan and NAFTA countries being the major players in the market. Although India is a small player in this market, with a share of less than 1% in 2003, we foresee reasonable opportunities for India in 2005, when quotas will be lifted on all fabric items. India is well placed at fourth position in the Polyester Wool Spun Fabric market, with a share of 4.7% in 2003.

 

Made-ups

US imports of MMF made-ups have increased from US$ 295 mn in 1998 to US$ 1.1 bn in 2003. China has emerged as a leading player after the removal of quotas on most of the made-ups, and accounts for almost 50% of the total MMF made-ups market. This major expansion has primarily been on account of aggressive price-cutting by Chinese exporters, who operate at the low-end in most of the made-up categories. India has also benefited in the post-quota regime and has been able to improve its share in the total made-ups imports of US. India’s exports of Table Linen of man-made fibres to US have grown at an annual rate of nearly 52% pushing up its share from 5.8% in 1998 to 13.2% in 2003. Similarly India’s exports of Counterpanes to US have witnessed a growth of nearly 60% p.a., making it the second largest player in this category of the made-ups market.

 

India’s prospects post 2005

 

On removal of quotas in Phase 3 of integration in Jan 2002, markets have turned for most of the players in the US market for MMF textiles. China has outperformed the erstwhile market leaders South Korea and Canada, gaining market share by 24 percentage points since 2001. It is expected that with the complete elimination of quotas in 2005, greater opportunities exist for players like India to expand their market.

 

§        In case of made-ups, 93% of the market has been integrated and much of the impact of the quota removal has already been absorbed, therefore, a major expansion cannot be expected in this segment.

 

§        MMF fabrics will be completely integrated in 2005, providing opportunities for Indian exporters to increase their volumes in the US market. NAFTA countries, which currently account for 22% share in the MMF fabric market, will continue to pose threat to India on account of their zero tariff imports into US. However, India has a potential to considerably increase its share in many categories of MMF fabrics, as is reflected in its exports of those fabrics to the EU countries.

 

§        In case of MMF yarn, short-term opportunities exist on complete elimination of quotas in 2005 as reflected by the significant increase in Phase 3 of quota integration, when India’s exports rose from US$ 14,008 in 2001 to US$ 1 mn in 2002.

 

In order to increase India’s market share in the quota free regime, the following strategy should be considered for adoption:

 

§       Improve performance and presence in terms of quality, cost, product profile.

 

§       Organise regular buyer seller meet and participate in international trade fairs/ exhibitions to showcase India’s strength in MMF textile market.

 

§       Enter into short-term contracts with US based designers for fabrics to understand the design preference of the US consumers.

 

§       Employ innovative price-product strategies in the case of made-ups to compete against low cost players like China.

 

 


¨ The imports are based upon the HS-lines covered under this study, as defined by the mandate of SRTEPC.

 

 

 

 

REF: MR/USA Study/2004            /1016                                       2nd  December 2004

 

 

 

TO - Members of the Council

 

 

Dear Sir,

 

            Subject: Report of Market Study for MMF textiles in USA

 

 

We have great pleasure in informing you that the Council has carried out a market study of the USA for man-made fibre textile products by engaging M/s. Dun & Bradstreet, a well known market research and data management agency. You may be aware that the U.S. has emerged as the second largest market for our products with exports valued at Rs.746 crores,  a growth of 38% during 2003-04. The study assumes greater significance considering the challenges and opportunities for exports to USA in the post Quota regime. 

 

The above Report will be available to the interested members in both hard copy and soft copy (C.D.).  The cost of the hard copy is Rs.1000 (Rupees One Thousand Only) and the CD would cost Rs.750 (Rupees Seven Hundred Fifty only). The copy of the report may be obtained directly from the Head Office or through Courier with an additional cost of Rs.50/- extra for postage. Payment can be made in Cash or Cheque (DD for outstation members) drawn in favour of the Council.

 

Thanking you,

 

Yours Faithfully,

 

 

K. VIJAY MANI

EXECUTIVE DIRECTOR